COPYWRITING

You know your market better than anyone – you may even be an expert in your field. So why use a professional copywriter? Simply put: the bottom line. I'll ensure that every word of every sentence of your communications is crafted with your brand values, tone of voice, audience, key messages and objectives in mind. This means you'll maximise your return on investment and your marketing communications will stand out, cut through and connect.

As a qualified marketer and experienced writer, I can work with you to produce high-quality, engaging copy for print, online, social media and thought leadership – bringing ideas to life, making the complex clear and connecting with people in an enduring way. Feel free to call me during business hours. I’ll be happy to listen, offer advice and give you a competitive quote on a time-spent basis, so you know where you stand from the start. You can also sign up to my quarterly enewsletter for exclusive offers.

Want to catch people's attention... and keep it? Get in touch today.

 

Motoring copywriting: Toyota, Jaguar Land Rover, Maserati, Bentley, Lexus, Alfa Romeo.

PROFILE: ROLLS ROYCE DAWN

Senior Copywriter: Clare Sturges
Senior Designer: Gaz Egerton
Agency: Prophecy Unlimited

Concepts and copy for luxury car-maker's first digital prospecting campaign: pan-European including Russia. Creating and executing a consistent feel, messaging and tone of voice across digital channels, including MPUs, landing page copy, social media copy and drive day eDMs. 

> Dawn creative deck.

 

See more copywriting: Love Food Hate WasteAXA Wealth, West Brom, AVIVA, Legal&General, Rothschild, HSBC, Nationwide, Royal Bank of Scotland, Public Health Wales, RICS, Cafedirect, The Royal Mint, HMV, Brittany Ferries, Betty Crocker, Long Island Rice, Hot Diggity Sauce, Sour Patch Kids, Ty Hafan, Somerset Council, Adopt Wales, Woodfuel Wales, The Grove Hotel, Living Data, Quantum Advisory, PFP Professional Fee Protection, Lansdown, Skills for Health and Skills for Justice, Careflex specialist seating, CB12, Difflam, Environment Agency, Lansdown financial magazine, Institute of Physics Publishing scientific magazines, BBC Sky at Night, Homes & Antiques and a range of consumer newsstand magazines.


About senior copywriter Clare Sturges
I graduated with a BA Hons in English Literature/History of Ideas from Cardiff University, Wales, in 2000, then trained as a TESOL teacher and taught English in Continental Europe for two years before entering publishing in Bristol, England. For five years I cut my teeth as a magazines reporter, sub and production editor with Institute of Physics Publishing and Immediate Media/BBC Worldwide, rising to the role of editor with the Environment Agency. In 2007, I moved into financial services customer communications at AXA and qualified as a marketer.

I hold the CIM/CAM Diploma in Marketing Communications, covering modules in PR, marketing and consumer behaviour, integrated media, advertising, direct marketing and sales promotion, as well as the CIM Professional Development Award in e-Marketing. Since becoming a freelance writer in 2009, I've worked with many leading agencies, businesses and brands to produce targeted communications and content for internal, B2B and B2C audiences. I believe in the power of clever words and images to make us prick up our ears and listen; powerful messages to create interest and stimulate desire; persuasive content to encourage us to think carefully and feel confident in our choices – making the difference between interest and indifference, click-through and drop-off, action and apathy.